Business analytics

Raj, Sahil

Business analytics - New Delhi Cengage Learning India Pvt. Ltd. 2018 - xv, 422 p.

Table of Content
'Chapter 1 Business Analytics Chapter 2 Moving Ahead with Analytics Chapter 3 Unstructured Data Analytics Chapter 4 Data Warehouse Chapter 5 Relational Data Modelling Chapter 6 Multi-dimensional Modelling Chapter 7 Extraction, Transformation and Loading (ETL) Chapter 8 OLTP and OLAP Chapter 9 Key Performance Indicators Chapter 10 Predictive Analytics Chapter 11 Data Mining Chapter 12 Emerging Analytics Appendix 1 Toothworks Appendix 2 QOWL Index

'In the present competitive era, managers cannot rely on their gut feelings to take relevant decisions. Taking decisions based on proper analysis of data is the need of the hour. But considering the fact that the organisations are now collecting huge volumes of data and that too in different formats, it is high time that future managers had analytical abilities. Moreover the future managers should cease assuming business analytics as the domain of computer experts or statisticians, rather it is the core of each and every type of functional area of management. Without analytics, it is not possible for managers to analyse the voluminous data and take relevant decisions. This book will embark your journey to the fascinating world of Business Analytics.

9788131527887


Management--Statistical methods
Strategic planning
Business planning

658.4012 / RAJ

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