Consumer behavior: a South Asian perspective
Babin, Barry J.
Consumer behavior: a South Asian perspective - New Delhi Cengage Learning India Pvt. Ltd. 2016 - xii, 502 p.
Table of content
PART 1 Introduction
1 What Is CB and Why Should I Care?
2 Value and the Consumer Behavior Framework
PART 2 Internal Influences
3 Consumer Learning Starts Here: Perception
4 Comprehension, Memory, and Cognitive Learning
5 Motivation and Emotion: Driving Consumer Behavior
6 Personality, Lifestyles, and the Self-Concept
7 Attitudes and Attitude Change
PART 3 External Influences
8 Group and Interpersonal Influence
9 Consumer Culture
10 Microcultures
PART 4 Situations and Decision Making
11 Consumers in Situations
12 Decision Making I: Need Recognition and Search
13 Decision Making II: Alternative Evaluation and Choice
14 Consumer Behavior Research and Modeling
PART 5 Consumption and Beyond
15 Consumption to Satisfaction
16 Consumer Relationships
17 Consumer and Marketing Misbehavior with Consumerism
18 Organizational Buying Behavior
Endnotes
Glossary
Index
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.
CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
9788131530719
Consumer behavior
658.8342 / BAB
Consumer behavior: a South Asian perspective - New Delhi Cengage Learning India Pvt. Ltd. 2016 - xii, 502 p.
Table of content
PART 1 Introduction
1 What Is CB and Why Should I Care?
2 Value and the Consumer Behavior Framework
PART 2 Internal Influences
3 Consumer Learning Starts Here: Perception
4 Comprehension, Memory, and Cognitive Learning
5 Motivation and Emotion: Driving Consumer Behavior
6 Personality, Lifestyles, and the Self-Concept
7 Attitudes and Attitude Change
PART 3 External Influences
8 Group and Interpersonal Influence
9 Consumer Culture
10 Microcultures
PART 4 Situations and Decision Making
11 Consumers in Situations
12 Decision Making I: Need Recognition and Search
13 Decision Making II: Alternative Evaluation and Choice
14 Consumer Behavior Research and Modeling
PART 5 Consumption and Beyond
15 Consumption to Satisfaction
16 Consumer Relationships
17 Consumer and Marketing Misbehavior with Consumerism
18 Organizational Buying Behavior
Endnotes
Glossary
Index
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.
CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
9788131530719
Consumer behavior
658.8342 / BAB