Tatalog: eight modern stories from a timeless institution
Bhat, Harish
Tatalog: eight modern stories from a timeless institution - Haryana Penguin Random House India Pvt. Ltd. 2012 - xvi, 200 p.
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
9780143423348
Tata Group
Business enterprises
338.70954 / BHA
Tatalog: eight modern stories from a timeless institution - Haryana Penguin Random House India Pvt. Ltd. 2012 - xvi, 200 p.
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
9780143423348
Tata Group
Business enterprises
338.70954 / BHA