Platform strategy:
Ojanpera, Tero
Platform strategy: transform your business with AI, platforms and human intelligence - London Kogan Page Ltd. 2021 - ix, 199 p.
Table of contents
Chapter - 00: Introduction - Intelligent platforms are winning;Chapter - 01: Turn fear into energy;Chapter - 02: Remove friction;Chapter - 03: Focus your actions to create fans;Chapter - 04: Create a learning loop;Chapter - 05: Open up with an algorithmic handshake;Chapter - 06: Create the unexpected;Chapter - 07: Organize around AI;Chapter - 08: References
About the book
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same.
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
9781398602663
Strategic planning
Multi-sided platform businesses
Artificial intelligence
Business enterprises--Environmental aspects
338.7 / OJA
Platform strategy: transform your business with AI, platforms and human intelligence - London Kogan Page Ltd. 2021 - ix, 199 p.
Table of contents
Chapter - 00: Introduction - Intelligent platforms are winning;Chapter - 01: Turn fear into energy;Chapter - 02: Remove friction;Chapter - 03: Focus your actions to create fans;Chapter - 04: Create a learning loop;Chapter - 05: Open up with an algorithmic handshake;Chapter - 06: Create the unexpected;Chapter - 07: Organize around AI;Chapter - 08: References
About the book
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same.
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
9781398602663
Strategic planning
Multi-sided platform businesses
Artificial intelligence
Business enterprises--Environmental aspects
338.7 / OJA