Global advertising
Peterson, Emily
Global advertising - New York Murphy and Moore Publishing 2022 - viii, 233 p.
Over time. Effective brand management enables the price of products to rise and builds a loyal.
(https://www.murphy-moorepublishing.com/book/142)
9781639872589
Advertising
Industrial publicity
Communication in marketing
Sales promotion
659.1 / PET
Global advertising - New York Murphy and Moore Publishing 2022 - viii, 233 p.
Over time. Effective brand management enables the price of products to rise and builds a loyal.
(https://www.murphy-moorepublishing.com/book/142)
9781639872589
Advertising
Industrial publicity
Communication in marketing
Sales promotion
659.1 / PET