Mass customization: challenges and solutions

Mass customization: challenges and solutions - Germany Springer 2006 - xi, 280 p.

About this book
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.

In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.

9781441940766


Business logistics
Production management
Flexible manufacturing systems
Marketing
Operations research
Engineering economy
Industrial engineering

658.514 / BLE

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