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Strategic market management: global perspectives (Record no. 10)

MARC details
000 -LEADER
fixed length control field	05271nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211018160122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190823b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788126548927
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 ## - TITLE STATEMENT
Title	Strategic market management: global perspectives
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	Wiley India Pvt. Ltd.
Place of publication, distribution, etc.	New Delhi
Date of publication, distribution, etc.	2018
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 354 p.
365 ## - TRADE PRICE
Price type code	INR
Price amount	619.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Table of Content<br/><br/>Chapter 1 Strategic Market Management: An Introduction and Overview<br/><br/>· What Is a Business Strategy?<br/><br/>· Strategic Market Management<br/><br/>· Marketing and its Role in Strategy<br/><br/> <br/><br/>Part I Strategic Analysis<br/><br/>Chapter 2 External and Customer Analysis<br/><br/>· External Analysis<br/><br/>· The Scope of Customer Analysis<br/><br/>· Segmentation<br/><br/>· Customer Motivations<br/><br/>· Unmet Needs<br/><br/> <br/><br/>Chapter 3 Competitor Analysis<br/><br/>· Identifying Competitors -- Customer-Based Approaches<br/><br/>· Identifying Competitors -- Strategic Groups<br/><br/>· Potential Competitors<br/><br/>· Competitor Analysis -- Understanding Competitors<br/><br/>· Competitor Strengths and Weaknesses<br/><br/>· Obtaining Information on Competitors<br/><br/> <br/><br/>Chapter 4 Market / Submarket Analysis<br/><br/>· Dimensions of a Market / Submarket Analysis<br/><br/>· Emerging Submarkets<br/><br/>· Actual and Potential Market or Submarket Size<br/><br/>· Market and Submarket Growth<br/><br/>· Market and Submarket Profitability Analysis<br/><br/>· Cost Structure<br/><br/>· Distribution Systems<br/><br/>· Market Trends<br/><br/>· Key Success Factors<br/><br/>· Risks in High-Growth Markets<br/><br/> <br/><br/>Chapter 5 Environmental Analysis and Strategic Uncertainty<br/><br/>· Technology Trends<br/><br/>· Consumer Trends<br/><br/>· Government/Economic Trends<br/><br/>· Dealing with Strategic Uncertainty<br/><br/>· Impact Analysis -- Assessing the Impact of Strategic Uncertainties<br/><br/>· Scenario Analysis<br/><br/> <br/><br/>Chapter 6 Internal Analysis<br/><br/>· Financial Analysis -- Sales and Profitability<br/><br/>· Performance Measurement -- Beyond Profitability<br/><br/>· Strengths and Weaknesses<br/><br/>· Threats and Opportunities<br/><br/>· From Analysis to Strategy<br/><br/> <br/><br/>Cases for the End of Part I<br/><br/>Case 1 -- Understanding and Working with Industry Trends<br/><br/>The Future of Newspapers<br/><br/>Case 2 -- Evaluating and Assessing the Implications of a New Business Model<br/><br/>Spotify -- Identifying a New Value Proposition<br/><br/>Case 3 -- Competing Against Industry Giants<br/><br/>Competing Against Tesco<br/><br/> <br/><br/>Part II Creating, Adapting and Implementing Strategy<br/><br/>Chapter 7 Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability<br/><br/>· The Sustainable Competitive Advantage<br/><br/>· The Role of Synergy<br/><br/>· Strategic Commitment, Opportunism and Adaptability<br/><br/> <br/><br/>Chapter 8 Alternative Value Propositions<br/><br/>· Business Strategy Challenges<br/><br/>· Alternative Value Propositions<br/><br/>· Superior Quality<br/><br/>· Value<br/><br/> <br/><br/>Chapter 9 Building and Managing Brand Equity<br/><br/>· Brand Awareness<br/><br/>· Brand Loyalty<br/><br/>· Brand Associations<br/><br/>· Brand Identity<br/><br/> <br/><br/>Chapter 10 Energizing the Business<br/><br/>· Innovating the Offering<br/><br/>· Energize the Brand and Marketing<br/><br/>· Increasing the Usage of Existing Customers<br/><br/> <br/><br/>Chapter 11 Leveraging the Business<br/><br/>· Which Assets and Competences Can Be Leveraged?<br/><br/>· Brand Extensions<br/><br/>· Expanding the Scope of the Offering<br/><br/>· New Markets<br/><br/>· Evaluating Business Leverage Options<br/><br/>· The Mirage of Synergy<br/><br/> <br/><br/>Chapter 12 Creating New Businesses<br/><br/>· The New Business<br/><br/>· The Innovator's Advantage<br/><br/>· Managing Category Perceptions<br/><br/>· Creating New Business Arenas<br/><br/>· From Ideas to Market<br/><br/>Chapter 13 Global Strategies<br/><br/>· Motivations Underlying Global Strategies<br/><br/>· Standardization Versus Customization<br/><br/>· Expanding the Global Footprint<br/><br/>· Strategic Alliances<br/><br/>· Global Marketing Management<br/><br/> <br/><br/>Chapter 14 Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options<br/><br/>· The Business Portfolio<br/><br/>· Divestment or Liquidation<br/><br/>· The Milk Strategy<br/><br/>· Prioritizing and Trimming the Brand Portfolio<br/><br/> <br/><br/>Chapter 15 From Silos to Synergy -- Harnessing the Organization<br/><br/>· Silo-Driven Problems -- The Case of Marketing<br/><br/>· Addressing the Silo Marketing Issues -- Challenges and Solutions<br/><br/>· Organizational Levers and Their Link to Strategy<br/><br/>· Structure<br/><br/>· Systems<br/><br/>· People<br/><br/>· Culture<br/><br/> <br/><br/>A Recap of Strategic Marketing Management<br/><br/>Cases for the End of Part II<br/><br/>Case 1 -- Strategic Positioning<br/><br/>Alltech FEI World Equestrian Games 2010<br/><br/>Case 2 -- Leveraging a Brand Asset<br/><br/>Innocent Drinks<br/><br/>Case 3 -- Competing Against the Industry Giant<br/><br/>HTC -- Something Beautiful Is Coming<br/><br/>Case 4 -- Creating a New Brand for a New Market<br/><br/>Tata Nano -- Estimating the True Cost of the Cheapest Car in the World<br/><br/>Case 5 -- Transformative Innovation in the Developing World<br/><br/>Vodaphone M-PESA -- Mobile Banking in Kenya<br/><br/>Learning Learning -- One Laptop per Child Initiative<br/><br/>Merck -- Making Life-Saving Drugs Accessible and Affordable<br/><br/>Nestlé -- Creating Shared Value through Business<br/><br/>Selco -- Solar-Powered LEDs Paid for Using Microfinancing<br/><br/>Appendix Planning Forms
520 ## - SUMMARY, ETC.
Summary, etc.	.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Managment
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mcloughlin, Damien
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Date checked out	Copy number	Cost, replacement price	Price effective from	Koha item type	Bill No	Bill Date	Checked out
Dewey Decimal Classification	Marketing	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	06/10/2019	Bharat Book Distributors	463.63	2	658.8 AAK	000467	03/12/2024	02/24/2024	1	619.00	08/23/2019	Book	19-20/7425	06-06-2019
Dewey Decimal Classification	Marketing	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	05/05/2019	Gratis Book		2	658.8 AAK	000145	02/23/2024	02/23/2024	2	619.00	09/05/2019	Book			04/23/2024
Dewey Decimal Classification	Marketing	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	05/20/2019	Gratis Book			658.8 AAK	000418	09/11/2019		3	619.00	09/11/2019	Book