Tata: the evolution of a corporate brand (Record no. 1020)

MARC details
000 -LEADER
fixed length control field 02091nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210311173052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210311b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670084067
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number WIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Witzel, Morgen
245 ## - TITLE STATEMENT
Title Tata: the evolution of a corporate brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Penguin Random House India Pvt. Ltd.
Place of publication, distribution, etc. Gurgaon
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 222 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 599.00
520 ## - SUMMARY, ETC.
Summary, etc. A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world’s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India’: on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata’s reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you’re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tata Group
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CB6309 26-02-2021 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/11/2021 Consortium Books Pvt. Ltd. 419.30 1 1 659.2 WIT 001221 10/25/2022 09/23/2022 1 599.00 03/11/2021 Book

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