Retail management: a strategic approach (Record no. 11)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02579nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018155948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190823b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587694 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry |
| 245 ## - TITLE STATEMENT | |
| Title | Retail management: a strategic approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 772 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 859.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Preface <br/>PART 1 An Overview of Strategic Retail Management <br/>Chapter 1 An Introduction to Retailing <br/>Chapter 2 Building and Sustaining Relationships in Retailing <br/>Chapter 3 Strategic Planning in Retailing <br/>PART 2 Situation Analysis <br/>Chapter 4 Retail Institutions by Ownership<br/>Chapter 5 Retail Institutions by Store-Based Strategy Mix <br/>Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing<br/>PART 3 Targeting Customers and Gathering<br/>Information<br/>Chapter 7 Identifying and Understanding Consumers <br/>Chapter 8 Information Gathering and Processing in Retailing <br/>PART 4 Choosing a Store Location<br/>Chapter 9 Trading-Area Analysis <br/>Chapter 10 Site Selection <br/>PART 5 Managing a Retail Business <br/>Chapter 11 Retail Organization and Human Resource Management <br/>Chapter 12 Operations Management: Financial Dimensions <br/>Chapter 13 Operations Management: Operational Dimensions <br/>PART 6 Merchandise Management and Pricing <br/>Chapter 14 Developing Merchandise Plans <br/>Chapter 15 Implementing Merchandise Plans <br/>Chapter 16 Financial Merchandise Management<br/>Chapter 17 Pricing in Retailing <br/>PART 7 Communicating with the Customer <br/>Chapter 18 Establishing and Maintaining a Retail Image <br/>Chapter 19 Promotional Strategy<br/>PART 8 Putting It All Together <br/>Chapter 20 Integrating and Controlling the Retail Strategy <br/>Appendix: Careers in Retailing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing. <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Patrali |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/10/2019 | Bharat Book Distributors | 643.39 | 5 | 658.87 BER | 000463 | 01/17/2024 | 01/17/2024 | 1 | 859.00 | 08/23/2019 | Book | 19-20/7425 | 06-06-2019 |