| Bibliography, etc. note |
Table of Contents<br/>Forewords<br/><br/>Dick Benschop, Chief Executive Officer, Royal Schiphol Group<br/><br/>Zhihang Chi, Vice President & General Manager, North America, Air China<br/><br/>Kim Day, Chief Executive Officer, Denver International Airport<br/><br/>Gaëtan Gagné, President and Chief Executive Officer, Québec City Jean Lesage International Airport<br/><br/>Jeffrey Goh, Chief Executive Officer, Star Alliances<br/><br/>Taimur Khan, General Manager, Vice President—Travel, Transportation, and Hospitality<br/><br/>Ed Sims, President and Chief Executive Officer, WestJet Airlines<br/><br/>Xiao Yinhong, Chief Executive Officer, TravelSky Technology Limited<br/><br/>Introduction<br/>Book Theme<br/><br/>The Case for Revolutionary Change<br/><br/>Five Forces Management Must Face<br/><br/>Emergence of Platform Solutions<br/><br/>Opportunities for Airline management<br/><br/>Chapter Outline<br/><br/>Book Audience<br/><br/>Notes<br/><br/>Managing the Intersection and Convergence of Disruptive Forces<br/>Market Dynamics<br/><br/>Customers<br/><br/>Technologies<br/><br/>Mobile<br/><br/>Biometrics<br/><br/>Blockchain<br/><br/>Artificial Intelligence, Augmented and Virtual Reality<br/><br/>Internet of Things<br/><br/>New Forms of Transportation<br/><br/>Complexities<br/><br/>Regulators<br/><br/>Technology-Enabled Transformational Strategies<br/><br/>Notes<br/><br/>Transforming and Bonding Airline Marketing and Operations<br/>Making Marketing Mainstream<br/><br/>Looking back Ten Year<br/><br/>Now<br/><br/>Looking Forward Ten Years<br/><br/>Focus on Retailing<br/><br/>Leading Operations into the Digital Age<br/><br/>Bonding Commercial and Operational Planning<br/><br/>Prioritizing Employee Experience in the Digital Age<br/><br/>Notes<br/><br/>Designing Intelligent Engagement Platforms<br/>Re-Platforming the Airline Business<br/><br/>New-Generation Intelligent Engagement Platforms<br/><br/>An Intelligent Engagement Platform Framework<br/><br/>Building Blocks<br/><br/>Rethinking Design Thinking<br/><br/>Related to the Platform<br/><br/>Related to Internal Airline Products and Services<br/><br/>Operational Considerations<br/><br/>Notes<br/><br/>Airports Creating Contemporary Value Propositions<br/>Major Challenges Facing Airport<br/><br/>Demand-Capacity Gap<br/><br/>Structural Changes within the Airline Business<br/><br/>Customer Experience<br/><br/>Environment<br/><br/>Business Model Transformation<br/><br/>Scenarios<br/><br/>Secondary Airports<br/><br/>Intermodal Transportation Hubs<br/><br/>Notes<br/><br/>A Platform Scenario: Dynamically-Integrated Scenario<br/>Developments of Challenges and Opportunities<br/><br/>The Challenge<br/><br/>The Opportunity<br/><br/>Personalization<br/><br/>Content<br/><br/>Experience<br/><br/>Support<br/><br/>Notes<br/><br/>Staying Ahead of the Transformation Wave<br/>Thought Leadership Pieces<br/>Value-Added Service/Solutions Partners for Airlines, Ben Boehm, Executive Vice President, Wencor Group<br/>Transforming of the Airline Business Model through Retailing and Data<br/>Kieron Branagan, Chief Executive Officer, OpenJaw Technologies<br/><br/>Parallels Seen from the Insurance Industry<br/>Ian Czaja, Vice President, Office of Corporate Strategy, Nationwide Insurance<br/><br/>A New Revolution in the Air Travel Industry, Chuck Evans, Vice President, Marketing, Communications, Business Development, Terrafugia, Inc.<br/>Hyper-Personalization Is The New Oil, Antonio Figueiredo, Senior Director, Industry Solution at Salesforce<br/>What is Blockchain, Maksim Izmaylov, Chief Executive Officer, Winding Tree<br/>The Air Cargo Business Models or Regaining Customer Relationship Dietmar Kirchner, Senior Policy Advisor, Frankfurt, Germany<br/>Re-Thinking the Airline Platform, Soumit Nandi, Managing Director—Customer Technology Platforms, United Airlines<br/>Flight Plan to Next generation Reliability: Tomorrow’s destination. Today, Bryan Terry, Managing Director and Global Aviation leader, Deloitte<br/>Future of Secondary Market Airports, Bernard Thiboutot, Vice President Marketing and Development, Québec City Jean Lesage International Airport<br/> |
| Summary, etc. |
Book Description<br/>Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business.<br/><br/>In his previous books, Nawal Taneja has deliberated on these forces and how the airline industry is poised for disruptive change that could come from within or outside of the industry. He also discussed the point that the airline planning systems and process in use are neither contemporary nor sufficiently integrated to meet the changing needs of customers who now are looking for outcomes, not products. In Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs, Taneja not only reiterates the need for transformation of the airline business but provides a map of the transformational process.<br/><br/>This book proposes that different sectors of the aviation industry, particularly airlines and airports, should consider using not just a wide array of technologies (Artificial Intelligence, biometrics, blockchain, and the Internet of Things), but also specifically-designed customer-centric platforms to make informed decisions and to develop and implement transformative strategies to meet travelers’ total mobility needs. These technologies and platforms can enable airlines and airports to achieve scale and scope as well as agility and flexibility (through strategic partnerships) to offer intelligently aggregated travel-related services right now. Subsequently, they will enable various members in the travel chain to provide solutions to travelers’ global mobility requirements, effectively and with better experiences. |