Business research methods (Record no. 1328)

MARC details
000 -LEADER
fixed length control field 02604nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210927114704.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210927b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353503260
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Business research methods
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Cengage Learning India Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 664 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 875.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note PART I: INTRODUCTION.<br/><br/>1. The Role of Business Research.<br/><br/>2. Information Systems and Knowledge Management.<br/><br/>3. Theory Building.<br/><br/>4. The Business Research Process: An Overview.<br/><br/>5. The Human Side of Business: Organizational and Ethical Issues.<br/><br/>PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.<br/><br/>6. Problem Definition: The Foundation of Business Research.<br/><br/>7. Qualitative Research Tools.<br/><br/>8. Secondary Data Research in a Digital Age.<br/><br/>PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.<br/><br/>9. Survey Research: An Overview.<br/><br/>10. Survey Research: Communicating with the Respondents.<br/><br/>11. Observation Methods.<br/><br/>12. Experimental Research.<br/><br/>PART IV: MEASUREMENT CONCEPTS.<br/><br/>13. Measurement and Scaling Concepts.<br/><br/>14. Attitude Measurement.<br/><br/>15. Questionnaire Design.<br/><br/>PART V: SAMPLING AND FIELDWORK.<br/><br/>16. Sampling Designs. and Procedures.<br/><br/>17. Determination of Sample Size: A Review of Statistical Theory.<br/><br/>18. Fieldwork.<br/><br/>PART VI: DATA ANALYSIS AND PRESENTATION.<br/><br/>19. Editing and Coding: Transforming Raw Data into Information.<br/><br/>20. Basic Data Analysis: Descriptive Statistics.<br/><br/>21. Univariate Statistical Analysis.<br/><br/>22. Bivariate Statistical Analysis: Differences Between Two Variables.<br/><br/>23. Bivariate Statistical Analysis: Measures of Association.<br/><br/>24. Multivariate Statistical Analysis.<br/><br/>25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.<br/><br/>PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.
520 ## - SUMMARY, ETC.
Summary, etc. This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management--Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business--Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Babin, Barry J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Carr, Jon C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Griffin, Mitch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Operations Management & Quantitative Techniques 21-22/8468 26-08-2021 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 09/27/2021 Bharat Book Distributors 655.38 2 1 658 ZIK 001426 03/18/2024 03/13/2024 1 875.00 09/27/2021 Book

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