MARC details
| 000 -LEADER |
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| fixed length control field |
03921nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211230100307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211208b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412980180 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| Item number |
BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bearden, William O. |
| 245 ## - TITLE STATEMENT |
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| Title |
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Sage Publications, Inc. |
| Place of publication, distribution, etc. |
Los Angeles |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 603 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
195.00 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Table of content<br/><br/>Preface<br/>1. Introduction<br/>Criteria for Scale Deletions/Additions<br/><br/>Search Procedures<br/><br/>Format of the Book and Presentation of Measures<br/><br/>Caveats and Cautions<br/><br/>Evaluation of Measures<br/><br/>Reliability<br/><br/>Construct Validity<br/><br/>Other Issues to Consider<br/><br/>Summary<br/><br/>References<br/><br/>2. Traits and Individual Difference Variables<br/>Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept<br/><br/>Scales Related to Consumer Compulsiveness and Impulsiveness<br/><br/>Scales Related to Country Image and Affiliation<br/><br/>Scales Related to Consumer Opinion Leadership and Opinion Seeking<br/><br/>Scales Related to Innovativeness<br/><br/>Scales Related to Consumer Social Influence<br/><br/>3. Values and Goals<br/>General Values<br/><br/>Appendix to General Values<br/><br/>Values Related to Environmentalism and Socially Responsible Consumption<br/><br/>Values Related to Materialism and Possessions/Objects<br/><br/>Appendix to Materialism and Possessions/Objects<br/><br/>Values Related to Goal Orientations and Planning<br/><br/>4. Involvement, Information Processing, and Affect<br/>Involvement General to Several Product Classes<br/><br/>Purchasing Involvement<br/><br/>Scales Related to Information Processing: Optimal Stimulation Measures<br/><br/>Scales Related to Processing Style<br/><br/>Scales Related to Affect<br/><br/>5. Reactions to Marketing Stimuli<br/>Measures Related to Ad Emotions and Ad Content<br/><br/>Measures Related to Brand/Product Responses and Shopping Styles<br/><br/>Measures Related to Pricing Responses<br/><br/>6. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace<br/>Consumer Attitudes Toward Business Practices and Marketing<br/><br/>Scales Related to Post- Purchase Behavior: Consumer Discontent<br/><br/>Business Attitudes Toward the Marketplace<br/><br/>7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues<br/>Job Satisfaction Measures<br/><br/>Role Perceptions/Conflict<br/><br/>Job Burnout/Tension<br/><br/>Performance Measures<br/><br/>Control and Leadership<br/><br/>Organizational Commitment<br/><br/>Sales/Selling Approaches<br/><br/>Inter-/Intrafirm Issues of Influence and Power<br/><br/>Other Measures Related to Interfirm Issues<br/><br/>Index<br/><br/>The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.<br/>- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research.<br/><br/>- Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals.<br/><br/>- Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior--Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Netemeyer, Richard G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Haws, Kelly L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |