Made to stick: why some ideas survive and others die (Record no. 1460)

MARC details
000 -LEADER
fixed length control field 01630nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220314131201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781400064281
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.13
Item number HEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Chip
245 ## - TITLE STATEMENT
Title Made to stick: why some ideas survive and others die
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Random House
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 322 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1299.00
520 ## - SUMMARY, ETC.
Summary, etc. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.<br/><br/>Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.<br/> <br/>Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Contagion (Social psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Context effects (Psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social psychology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Heath, Dan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Human Resource and Organization Behvaiour 21-22/8744 08-03-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/14/2022 Bharat Book Distributors 972.95 2 1 302.13 HEA 002140 03/18/2024 03/02/2024 1 1299.00 03/14/2022 Book

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