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05848nam a22002537a 4500 |
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20220120172238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220120b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781800886100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Item number |
HOL |
| 245 ## - TITLE STATEMENT |
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| Title |
Handbook of research on customer engagement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Edward Elgar Publishing Ltd. |
| Place of publication, distribution, etc. |
Cheltenham |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxiii, 506 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
45.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Contents:<br/><br/>Introduction to the Handbook of Research on Customer<br/>Engagement 1<br/>Linda D. Hollebeek and David E. Sprott<br/><br/>PART I CUSTOMER ENGAGEMENT AND MARKETING<br/>PRACTICE<br/>Introduction: customer engagement and marketing practice 4<br/>V. Kumar<br/>1 Engagement-to-value (E2V): an empirical case study 20<br/>Debbie Isobel Keeling, Ko de Ruyter and David Cox<br/>2 Boosting customer engagement through gamification: a<br/>customer engagement marketing approach 35<br/>Sandra Streukens, Allard van Riel, Daria Novikova and<br/>Sara Leroi-Werelds<br/>3 Applying design thinking to innovate, validate, and implement<br/>new digital services 55<br/>Nj.l Sivertst.l and Annita Fjuk<br/>4 Online reviews as customers’ dialogues with and about brands 76<br/>Ewa Maslowska, Su Jung Kim, Edward C. Malthouse and<br/>Vijay Viswanathan<br/>5 Engagement and technology as key enablers for a circular<br/>economy 97<br/>Nicholas Vijverman, Bieke Henkens and Katrien Verleye<br/><br/>PART II CUSTOMER ENGAGEMENT CONCEPTUALIZATION<br/>AND CONCEPTUAL RELATIONSHIPS<br/>Introduction: the evolution of conceptual work on customer<br/>engagement 114<br/>Ruth N. Bolton<br/>6 How in-store retail and service atmosphere create customer<br/>engagement 126<br/>Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal and<br/>Nancy M. Puccinelli<br/>7 Customer engagement: the role of gamification 164<br/>Wafa Hammedi, Thomas Leclercq and Ingrid Poncin<br/>8 Giving or receiving in social media: can content marketing<br/>simultaneously drive productive and consumptive<br/>engagement? 186<br/>Welf H. Weiger, Maik Hammerschmidt and Thomas P. Scholdra<br/>9 Story-based consumer engagement: a conceptual framework 204<br/>Laurence Dessart and Valentina Pitardi<br/>10 Personality-based consumer engagement styles:<br/>conceptualization, research propositions and implications 224<br/>Linda D. Hollebeek, Jamid Ul Islam, Keith Macky,<br/>Takashi Taguchi, Carolyn Costley and Dale Smith<br/>11 Practices, engagement, and service systems as a holistic<br/>perspective on technological actors 245<br/>Jennifer Chandler<br/><br/>PART III CUSTOMER ENGAGEMENT AND<br/>ORGANIZATIONAL PERFORMANCE<br/>Introduction: customer engagement and organizational<br/>performance: a financial perspective 259<br/>Bobby J. Calder<br/>12 Review of engagement drivers for an instrument to measure<br/>customer engagement marketing strategy 271<br/>Shiri Vivek, Cynthia Kazanis and Ingita Jain<br/>13 Positively and negatively valenced customer engagement: the<br/>constructs and their organizational consequences 291<br/>Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and<br/>Linda D. Hollebeek<br/>14 Customer engagement and organizational performance: a<br/>service-dominant logic perspective 311<br/>Civilai Leckie, Munyaradzi W. Nyadzayo and Lester W. Johnson<br/>15 Leveraging user-generated content: a visual case analysis of<br/>Contiki’s brand co-creation campaign 329<br/>Robyn Ouschan, Jay Turkington and Julie Napoli<br/>16 A web site engagement measurement for digital marketers 358<br/>Antonio Hyder and Otto Regalado-Pez.a<br/>17 Temporality of customer engagement in service innovation: a<br/>theoretical model 376<br/>Amela Karahasanović, Linda D. Hollebeek, Dimitra Chasanidou<br/>and Calin Gurau<br/><br/>PART IV CUSTOMER ENGAGEMENT AND NETWORKED<br/>ENVIRONMENTS<br/>Introduction: value creation and co-creation within networks 391<br/>Sharon E. Beatty<br/>18 The impact of customer engagement behaviors and<br/>majority/minority information on the use of online reviews 402<br/>Thomas L. Baker, Paul Fombelle, Clay Voorhees,<br/>Kristina K. Lindsey Hall and Blake Runnalls<br/>19 Sharing uncertainty across organizations: service capital and<br/>customer engagement for realizing nonownership value 423<br/>Michael Ehret and Jochen Wirtz<br/>20 Connections and interactions: an engagement perspective on<br/>customer networks 441<br/>Kim A. Johnston and Anne B. Lane<br/>21 The role of consumer engagement in recovering online service<br/>failures: an application of service-dominant logic 456<br/>Jamid Ul Islam, Zillur Rahman and Linda D. Hollebeek<br/>22 Conceptualizing health consumer engagement: an extended<br/>framework of resource integration, co-creation and engagement 470<br/>Kara Burns and Sven Tuzovic<br/>Index 493 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.<br/><br/>Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues.<br/><br/>Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer loyalty |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hollebeek, Linda D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sprott, David E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |