Handbook of relationship marketing (Record no. 1506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03399nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211101111657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211101b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178291048 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of relationship marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 660 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1345.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Preface<br/> <br/> <br/>I. DOMAIN, EVOLUTION, AND GROWTH OF RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES<br/>The Domain and Conceptual Foundations of Relationship Marketing<br/>Atul Parvatiyar and Jagdish N Sheth<br/>Relationship Marketing: The UK Perspective<br/>Adrian Payne<br/>The IMP Perspective: Assets and Liabilities of Business Relationships<br/>Hakan Hakansson and Ivan J Snehota<br/>Relationship Marketing: The Nordic School Perspective<br/>Christian Gronroos<br/>The Evolution of Relationship Marketing<br/>Jagdish N Sheth and Atul Parvatiyar<br/> <br/>II. CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING<br/>Relationship Marketing of Services: Growing Interest, Emerging Perspectives<br/>Leonard L Berry<br/>Relationship Marketing in Consumer Markets: Antecedents and Consequences<br/>Jagdish N Sheth and Atul Parvatiyar<br/>Relationship Marketing and Distribution Channels<br/>Barton A Weitz and Sandy D Jap<br/>An Integrated Model of Buyer-Seller Relationships<br/>David T Wilson<br/>Strategic Alliances: A Synthesis of Conceptual Foundations<br/>P Rajan Varadarajan and Margaret H Cunningham<br/>Toward a Theory of Business Alliance Formation<br/>Jagdish N Sheth and Atul Parvatiyar<br/> <br/>III. PARTNERING FOR RELATIONSHIP MARKETING<br/>Relationship Marketing in Mass Markets<br/>C B Bhattacharya and Ruth N Bolton<br/>Membership Customers and Relationship Marketing<br/>Thomas W Gruen<br/>Affinity Partnering: Conceptualization and Issues<br/>Vanitha Swaminathan and Srinivas K Reddy<br/>Relationship Marketing and Key Account Management<br/>Joseph P Cannon and Narakesari Narayandas<br/>Horizontal Alliances for Relationship Marketing<br/>David W Cravens and Karen S Cravens<br/>Supplier Partnering<br/>John T Mentzer<br/> <br/>IV. ENABLERS OF RELATIONSHIP MARKETING<br/>Relationship Marketing and Marketing Strategy: The Evolution of Relationship Marketing Strategy Within the Organization<br/>Robert M Morgan<br/>Organizing for Relationship Marketing<br/>Ian Gordon<br/>Information Technology: Its Role in Building, Maintaining, and Enhancing Relationships<br/>Rajendra S Sisodia and David B Wolfe<br/>Customer Profitability: Analysis and Design Issues<br/>Kaj Storbacka<br/> <br/>V. TEACHING AND RESEARCH IMPLICATIONS OF RELATIONSHIP MARKETING<br/>Developing a Curriculum to Enhance Teaching of Relationship Marketing<br/>Joseph P Cannon and Jagdish N Sheth<br/>Relationship Marketing: Paradigm Shift or Shaft?<br/>Jagdish N Sheth<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul Parvatiyar have assembled an authoritative cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parvatiyar, Atul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/01/2021 | Overseas Press India Private | 1007.40 | 658.8 SHE | 001567 | 11/01/2021 | 1 | 1345.00 | 11/01/2021 | Book | IN29788 | 28-10-2021 |