Fascinate: how to make your brand impossible to resist (Record no. 155)

MARC details
000 -LEADER
fixed length control field 02384nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200130173608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190821b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780062206480
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019
Item number HOG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hogshead, Sally
245 ## - TITLE STATEMENT
Title Fascinate: how to make your brand impossible to resist
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. HarperCollins Publishers
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 327 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1575.00
520 ## - SUMMARY, ETC.
Summary, etc. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?<br/><br/>And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.<br/><br/>The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.<br/><br/>This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.<br/><br/>This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.<br/><br/>Dive into the science of fascination and learn how to:<br/><br/>Increase prices with ideas from poker to Play-Doh<br/>Build revenue by learning about the $14 million license plate<br/>Get better leads through hypnosis by Sigmund Freud and Steve Jobs<br/>Attract raving fans by following the cult of pistachio ice cream<br/>Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Bill No Bill Date
    Dewey Decimal Classification     Marketing Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 07/27/2019 Bharat Book Distributors 1179.68 2 658.80019 HOG 000637 02/02/2021 01/21/2021 1 1575.00 09/02/2019 Book 19-20/7510 25-07-2019

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