The story factor: secrets of influence from the art of storytelling (Record no. 163)

MARC details
000 -LEADER
fixed length control field 01966nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190902171805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190902b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780738206714
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808.543024658
Item number SIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simmons, Annette
245 ## - TITLE STATEMENT
Title The story factor: secrets of influence from the art of storytelling
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Basic Books
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xx, 299 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 27.50
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Content<br/><br/>he six stories you need to know how to tell --<br/>What is story? --<br/>What story can do that facts can't --<br/>How to tell a good story --<br/>The psychology of story's influence --<br/>Sound bite or epic? --<br/>Influencing the unwilling, unconcerned, or unmotivated --<br/>Storylistening as a tool of influence --<br/>Storyteller dos and don'ts --<br/>The life of a storyteller --<br/>Story thinking as a skill --<br/>Case study: testing the "six stories you need to tell" in real life --<br/>sunrise stories --<br/>Resources --<br/>Storytelling in action.
520 ## - SUMMARY, ETC.
Summary, etc. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Bill No Bill Date
    Dewey Decimal Classification     Business Communication Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 07/29/2019 Bharat Book Distributors 1343.18 1 808.543024658 SIM 000656 01/03/2024 12/04/2023 1 2004.75 09/02/2019 Book 19-20/7510 25-07-2019

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