Managerial economics: economic tools for today's decision makers (Record no. 1633)

MARC details
000 -LEADER
fixed length control field 03304nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220222151429.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220222b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386873286
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.5024658
Item number KEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keat, Paul G.
245 ## - TITLE STATEMENT
Title Managerial economics: economic tools for today's decision makers
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 604 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 719.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Content<br/>"Chapter 1 Introduction<br/>Chapter 2 The Firm and Its Goals<br/>Chapter 3 Supply and Demand<br/>Appendix 3A The Mathematics of Supply and Demand<br/>Chapter 4 Demand Elasticity<br/>Appendix 4A Applications of Supply and Demand<br/>Chapter 5 Demand Estimation and Forecasting<br/>Appendix 5A The Demand for White Zinfandel in Los Angeles<br/>Appendix 5B Understanding Consumer Behavior Through Testing<br/>Chapter 6 The Theory and Estimation of Production<br/>Appendix 6A Productivity in Services<br/>Appendix 6B The Multiple-Input Case<br/>Appendix 6C Analyzing Production Functions with the Use of Calculus<br/>Chapter 7 The Theory and Estimation of Cost<br/>Appendix 7A A Mathematical Restatement of the Short-Run Cost Function<br/>Appendix 7B The Estimation of Cost<br/>Appendix 7C Interview with a Supply Chain Management Executive<br/>Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly<br/>Appendix 8A The Use of Calculus in Pricing and Output Decisions<br/>Appendix 8B Break-Even Analysis (Volume-Cost-Profit)<br/>Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly<br/>Appendix 9A A Mathematical Restatement of Monopolistic Competition<br/>Chapter 10 Special Pricing Practices<br/>Chapter 11 Game Theory and Asymmetric Information<br/>Chapter 12 Capital Budgeting and Risk<br/>Appendix 12A The Value of a Corporation<br/>Chapter 13 The Multinational Corporation in a Global Setting<br/>Chapter 14 Government and Industry: Challenges and Opportunities for Today's Manager<br/>Chapter 15 The Global Soft Drink Industry<br/>Appendix A Statistical and Financial Tables
520 ## - SUMMARY, ETC.
Summary, etc. The discipline of managerial economics is often considered as "too theoretical and not practical<br/><br/>enough for the real world." The seventh edition of Managerial Economics is an attempt to<br/><br/>provide a resourceful supplement to classroom teachings that will help students understand the<br/><br/>importance and utility of economic theory for business decision making.<br/><br/>This text is designed for upper-level undergraduate and first-year MBA courses in managerial<br/><br/>economics and applied economics. In addition to discussing the applications of economic<br/><br/>theory to the firm, this text includes chapters on various tools of analysis that are helpful to<br/><br/>business decision makers but that are not part of the core of traditional microeconomic theory.<br/><br/>These are demand, production, and cost estimation using regression analysis, forecasting,<br/><br/>capital budgeting, and risk analysis. A discussion of linear programming is also available<br/><br/>online, along with a review of the time value of money. A review of the mathematical concepts<br/><br/>and tools used in the text has been placed on the Companion Website.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Young, Philip K.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Banerjee, Sreejata
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management IB/IN/1212 09-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/22/2022 International Book Centre 503.30 1 338.5024658 KEA 001876 12/01/2023 10/13/2023 1 719.00 02/22/2022 Book

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