Driving digital strategy: a guide to reimagining your business (Record no. 1675)

MARC details
000 -LEADER
fixed length control field 02167nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220222130328.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781633692688
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Sunil
245 ## - TITLE STATEMENT
Title Driving digital strategy: a guide to reimagining your business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Harvard Business Review Press
Place of publication, distribution, etc. Boston
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 267 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1250.00
520 ## - SUMMARY, ETC.
Summary, etc. Digital transformation is no longer news--it's a necessity.<br/><br/>Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.<br/><br/>The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.<br/><br/>For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.<br/><br/>Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management IB/IN/1212 09-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/22/2022 International Book Centre 875.00 1 658.4012 GUP 001863 10/30/2023 10/09/2023 1 1250.00 02/22/2022 Book

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