Brand seduction: how neuroscience can help marketers build memorable brands (Record no. 174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01786nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190902160914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190902b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386215024 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | WEB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weber, Daryl |
| 245 ## - TITLE STATEMENT | |
| Title | Brand seduction: how neuroscience can help marketers build memorable brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pan Macmillion India |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 350.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.<br/><br/>In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.<br/><br/>Welcome to the new world of neuromarketing.<br/><br/>Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:<br/>The surprising unconscious side of brands.<br/>The biggest myths about consumer psychology.<br/>The real role of emotions in building brands.<br/>Practical tools to use neuroscience to inspire better marketing.<br/>Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/27/2019 | Bharat Book Distributors | 262.15 | 4 | 2 | 658.827 WEB | 000636 | 01/11/2024 | 12/13/2023 | 1 | 350.00 | 09/02/2019 | Book | 19-20/7510 | 25-07-2019 |