Services marketing: people, technology and strategy (Record no. 177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02103nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190905131538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190831b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587687 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: people, technology and strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 817 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 799.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Part I: Understanding Service Products, Consumers, And Markets<br/>1. Creating Value in the Service Economy <br/>2. Understanding Service Consumers <br/>3. Positioning Services in Competitive Markets <br/>Part II: Applying the 4 Ps of Marketing to Services<br/>4. Developing Service Products and Brands <br/>5. Distributing Services Through Physical and Electronic Channels <br/>6. Service Pricing and Revenue Management <br/>7. Service Marketing Communications<br/>Part III: Managing the Customer Interface <br/>8. Designing Service Processes <br/>9. Balancing Demand and Capacity <br/>10. Crafting the Service Environment <br/>11. Managing People for Service Advantage<br/>Part IV: Developing Customer Relationships <br/>12. Managing Relationships and Building Loyalty <br/>13. Complaint Handling and Service Recovery <br/>Part V: Striving for Service Excellence <br/>14. Improving Service Quality and Productivity <br/>15. Building a World-Class Service Organization<br/>Part VI: Case Studies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Services Marketing: People, Technology, Strategy, 8e, is a globally renowned textbook for services<br/><br/>marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Jayanta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/28/2019 | Bharat Book Distributors | 598.45 | 658.8 WIR | 000611 | 08/31/2019 | 1 | 799.00 | 08/31/2019 | Book | 19-20/7444 | 25-06-2019 | ||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/03/2019 | Gratis Book | 658.8 WIR | 000098 | 09/04/2019 | 2 | 799.00 | 09/04/2019 | Book | |||||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/03/2019 | Gratis Book | 1 | 658.8 WIR | 000099 | 01/22/2020 | 3 | 799.00 | 09/04/2019 | Book | 10/31/2019 | |||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/03/2019 | Gratis Book | 658.8 WIR | 000100 | 09/04/2019 | 4 | 799.00 | 09/04/2019 | Book | |||||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/03/2019 | Gratis Book | 658.8 WIR | 000101 | 09/04/2019 | 5 | 799.00 | 09/04/2019 | Book | |||||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/03/2019 | Gratis Book | 658.8 WIR | 000102 | 09/04/2019 | 6 | 799.00 | 09/04/2019 | Book | |||||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/03/2019 | Gratis Book | 658.8 WIR | 000103 | 09/04/2019 | 7 | 799.00 | 09/04/2019 | Book |