Hooked: how to build habit-forming products (Record no. 181)

MARC details
000 -LEADER
fixed length control field 01902nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211020164658.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190831b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591847786
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number EYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Eyal, Nir
245 ## - TITLE STATEMENT
Title Hooked: how to build habit-forming products
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Portfolio Press
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 342 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1995.00
520 ## - SUMMARY, ETC.
Summary, etc. ABOUT HOOKED<br/>How do successful companies create products people can’t put down?<br/><br/>Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<br/><br/><br/>Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.<br/><br/><br/>Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.<br/><br/><br/>Eyal provides readers with:<br/><br/><br/>• Practical insights to create user habits that stick.<br/>• Actionable steps for building products people love.<br/><br/>• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hoover, Ryan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 19-20/7444 25-06-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 06/28/2019 Bharat Book Distributors 1494.26 5 3 658.575 EYA 000605 02/27/2024 02/06/2024 1 1995.00 08/31/2019 Book

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