Account-based marketing for dummies (Record no. 1849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02905nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220214114019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220214b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126563296 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | VAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vajre, Sangram |
| 245 ## - TITLE STATEMENT | |
| Title | Account-based marketing for dummies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 354 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 499.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Foreword<br/><br/>Introduction <br/><br/> <br/><br/>Part 1: Getting Started with Account-Based Marketing<br/><br/>Chapter 1: Introducing the Basics of Account-Based Marketing<br/><br/>Chapter 2: Making the Case for Account-Based Marketing<br/><br/>Chapter 3: Aligning Sales and Marketing<br/><br/>Chapter 4: Selecting Tools<br/><br/> <br/><br/>Part 2: Identifying Accounts for Marketing<br/><br/>Chapter 5: Targeting Your Best-Fit Accounts <br/><br/>Chapter 6: Fueling the Account-Based Marketing Engine<br/><br/>Chapter 7: Qualifying Your Target Accounts<br/><br/> <br/><br/>Part 3: Expanding Contacts Into Accounts<br/><br/>Chapter 8: Reaching the Right People in Target Accounts<br/><br/>Chapter 9: Using Marketing Automation for Your Account Strategy<br/><br/>Chapter 10: Distilling the Key Roles of "Smarketing"<br/><br/> <br/><br/>Part 4: Engaging Accounts on Their Terms<br/><br/>Chapter 11: Generating Velocity for Sales <br/><br/>Chapter 12: Personalizing the Buyer's Channel<br/><br/>Chapter 13: Developing Content for Campaigns <br/><br/>Chapter 14: Executing ABM: A Playbook<br/><br/> <br/><br/>Part 5: Turning Customers Into Advocates<br/><br/>Chapter 15: Elevating the Buyer to Customer Journey<br/><br/>Chapter 16: Valuing Customer Advocacy<br/><br/>Chapter 17: Aligning Marketing, Sales and Customer Success<br/><br/> <br/><br/>Part 6: Putting It All Together<br/><br/>Chapter 18: Measuring the Success of Campaigns<br/><br/>Chapter 19: Tracking Metrics for Every Account <br/><br/> <br/><br/>Part 7: The Part of Tens<br/><br/>Chapter 20: Ten Reasons B2B Companies Need Account-Based Marketing<br/><br/>Chapter 21: Ten Obstacles Facing Account-Based Marketing<br/><br/>Chapter 22: Ten Account-Based Marketing Blogs to Read <br/><br/>Chapter 23: Ten ABM Thought Leaders to Follow<br/><br/> <br/><br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Description<br/>Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Key accounts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling--Key accounts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/14/2022 | Technical Bureau India Pvt. Ltd. | 349.30 | 658.804 VAJ | 001772 | 02/14/2022 | 1 | 499.00 | 02/14/2022 | Book | TB5286 | 03-02-2022 |