Marketing management: essentials you always wanted to know (Record no. 1862)

MARC details
000 -LEADER
fixed length control field 02171nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220214170816.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781949395792
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Daum, Callie
245 ## - TITLE STATEMENT
Title Marketing management: essentials you always wanted to know
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Vibrant Publishers
Place of publication, distribution, etc. USA
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 160 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1199.00
490 ## - SERIES STATEMENT
Series statement Self-Learning Management Series
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Management concepts explained in a simplified wayTools that can help you navigate your role as a marketing managerHow to use marketing to manage customer relationshipsUnderstand the relationship between strategy and marketing<br/>Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.<br/><br/><br/><br/>Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:<br/><br/>Define marketing management in an organization and understand its functions and elementsKnow the business responsibilities of a marketing manager and marketing department Describe tools that can help you navigate the role of a marketing manager Understand the relationship between strategy and marketing Know how to use marketing to manage customer relationships
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB5286 03-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/14/2022 Technical Bureau India Pvt. Ltd. 839.30 1 1 658.8 DAU 001793 03/20/2024 02/26/2024 1 1199.00 02/14/2022 Book

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