International marketing (Record no. 1959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02043nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220315124521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131533642 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 677 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 799.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.<br/><br/>1. The Global Environment.<br/><br/>2. International Trade Frameworks and Policy.<br/><br/>3. The Role of Culture.<br/><br/>4. The Economic Environment.<br/><br/>5. The Political and Legal Environments.<br/><br/>Part II: FINDING GLOBAL CUSTOMERS.<br/><br/>6. The Global Consumer.<br/><br/>7. Strategic Planning.<br/><br/>8. Analyzing People and Markets.<br/><br/>9. Market Entry and Expansion.<br/><br/>10. Organization for Global Marketing.<br/><br/>Part III: THE GLOBAL MARKETING MIX.<br/><br/>11. Product Management and Global Brands.<br/><br/>12. Marketing of Services.<br/><br/>13. Advertising, Promotion, and Sales.<br/><br/>14. Pricing Strategies and Tactics.<br/><br/>15. Global Distribution and Logistics.<br/><br/>Part IV: LEADERSHIP IN GLOBAL MARKETING.<br/><br/>16. Social Networks and Communication.<br/><br/>17. Leadership: Responsibility and Sustainability.<br/><br/>18. New Directions and Challenges.<br/><br/>Appendix. Finding Your Calling in Global Markets: Jobs and Careers. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | INTERNATIONAL MARKETING, 10E, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31680 | 28-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 559.30 | 658.84 CZI | 002143 | 03/15/2022 | 1 | 799.00 | 03/15/2022 | Book |