Internet marketing: integrating online and offline strategies (Record no. 1960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02382nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220324120153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131531785 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | ROB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Mary Lou |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing: integrating online and offline strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 484 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 550.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Part I: FOUNDATIONS OF INTERNET MARKETING.<br/><br/>1. Internet Marketing as Part of Marketing Communications Mix.<br/><br/>2. The Internet Value Chain.<br/><br/>3. Business Models and Strategies.<br/><br/>4. Direct and Database Foundations.<br/><br/>Part II: ESSENTIAL INTERNET MARKETING TOOLS.<br/><br/>5. Branding and Video Marketing.<br/><br/>6. Display Advertising and Other Customer Acquisition Tools.<br/><br/>7. Email Marketing to Build Consumer and Business Relationships.<br/><br/>8. Search Marketing–SEO and PPC.<br/><br/>9. Social Media Marketing.<br/><br/>Part III: DEVELOPING INTERNET MARKETING STRATEGIES AND PROGRAMS.<br/><br/>10. Lead Generation and Conversion in B2B and B2C Markets.<br/><br/>11. Customer Relationship Development and Management.<br/><br/>12. Developing and Maintaining Effective Web Sites.<br/><br/>13. Customer Service and Support in Web Space.<br/><br/>Part IV: EVALUATING PERFORMANCE AND OPPORTUNITIES.<br/><br/>14. Measuring and Evaluating Web Marketing Programs.<br/><br/>15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property.<br/><br/>16. Mobile Marketing and Media Convergence. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zahay, Debra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IT & Decisions Sciences | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/16/2022 | University Book House Pvt. Ltd. | 385.00 | 658.872 ROB | 002180 | 09/22/2022 | 1 | 550.00 | 03/16/2022 | Book | 31680 | 28-02-2022 |