MKTG: a South Asian perspective (Record no. 1964)

MARC details
000 -LEADER
fixed length control field 03029nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220315125021.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220315b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131520345
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lamb,Charles
245 ## - TITLE STATEMENT
Title MKTG: a South Asian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Cengage Learning India Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 671 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 899.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of content<br/><br/>PART 1<br/><br/>Chapter 1 An overview of Marketing<br/><br/>Chapter 2 Strategic Planning for Competitive Advantage<br/><br/>Chapter 3 Ethics and Social Responsibility<br/><br/>Chapter 4 The marketing Environment<br/><br/>Chapter 5 Developing a Global Vision<br/><br/>Case 1: Aviva life Insurance Company India Ltd.<br/><br/>PART 2<br/><br/>Chapter 6 Consumer Decision Making<br/><br/>Chapter 7 Business marketing<br/><br/>Chapter 8 Segmenting and Targeting Markets<br/><br/>Chapter 9 Decision Support Systems and Marketing Research<br/><br/>Case 2: Makemytrip.com (A)<br/><br/>PART 3<br/><br/>Chapter 10 Product Concepts<br/><br/>Chapter 11 Developing and Managing Products<br/><br/>Chapter 12 Services and Nonprofit Organization Marketing<br/><br/>Case 3: A-One Starch Products Limited (A)<br/><br/>PART 4<br/><br/>Chapter 13 Marketing Channels<br/><br/>Chapter 14 Supply Chain Management<br/><br/>Chapter 15 Retailing<br/><br/>Case 4: Crossword—Customer Relationship Management<br/><br/>PART 5<br/><br/>Chapter 16 Integrated Marketing Communications<br/><br/>Chapter 17 Advertising and Public Relations<br/><br/>Chapter 18 Sales Promotion and Personal Selling<br/><br/>Case 5: Jasmine—A Case Study<br/><br/>PART 6<br/><br/>Chapter 19 Pricing Concepts<br/><br/>Chapter 20 Setting the Right Price<br/><br/>Case 6: Modernization of Fair Price Shops: A Case of Gujarat<br/><br/>PART 7<br/><br/>Chapter 21 Customer Relationship Management (CRM)<br/><br/>Chapter 22 Social Media and Marketing<br/><br/>Chapter 23 Bottom of the Pyramid<br/><br/>Case 7: Allegiance Corporation Bank: Restructuring Private Banking<br/><br/>PART 8<br/><br/>Endnotes<br/><br/>Index
520 ## - SUMMARY, ETC.
Summary, etc. 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.<br/><br/>MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sharma, Dheeraj
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 31680 28-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/15/2022 University Book House Pvt. Ltd. 629.30   658.8 LAM 002144 03/15/2022 1 899.00 03/15/2022 Book

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