Marketing management (Record no. 1979)

MARC details
000 -LEADER
fixed length control field 02319nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220315152027.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220315b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389538335
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SAX
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saxena, Rajan
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 746 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 970.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Section 1 The Marketing Environment<br/>Chapter 1 Marketing Management Today <br/>Chapter 2 The Customer <br/>Chapter 3 The Competition <br/><br/><br/>Section 2 Assembling the Marketing Toolbox<br/>Chapter 4 Consumer Behaviour <br/>Chapter 5 Organisational Buyer Behaviour <br/>Chapter 6 Segmentation and Targeting <br/>Chapter 7 Marketing Research and Information Systems <br/>Chapter 8 Market Measurement and Demand Forecasting <br/>Chapter 9 Marketing Planning <br/><br/><br/>Section 3 Creating Customer Value<br/>Chapter 10 Product Management <br/>Chapter 11 New Product Decisions <br/>Chapter 12 Brand Management and Decisions <br/>Chapter 13 Customer Service <br/>Chapter 14 Pricing Decisions <br/><br/><br/>Section 4 Communication and Deliverance of Customer Value<br/>Chapter 15 Integrated Marketing Communications <br/>Chapter 16 Advertising Management <br/>Chapter 17 Sales Promotion and Public Relations <br/>Chapter 18 Managing the Sales Function <br/>Chapter 19 Managing the Distribution Function <br/>Chapter 20 Retail Management <br/>Chapter 21 Direct Marketing <br/><br/><br/>Section 5 Creating Sustainable Competitive Value and Growth<br/>Chapter 22 Marketing Strategy <br/>Chapter 23 Customer Relationship Management <br/>Chapter 24 Marketing Organisation <br/>Chapter 25 Marketing Performance and Control <br/><br/><br/>Section 6 Broadening Horizons<br/>Chapter 26 Global Marketing <br/>Chapter 27 Service Marketing <br/>Chapter 28 Rural Marketing
520 ## - SUMMARY, ETC.
Summary, etc. OVERVIEW<br/>Understanding market dynamics has always been a challenge. It becomes even more crucial in<br/>today’s world of digital media and social networking. Designed to cater to majority of courses in<br/>Marketing, this book effectively elucidates the modern-day marketing breakthroughs. This<br/>thoroughly updated edition is written in a user-friendly language. Alongside, the text captures the<br/>core concepts comprehensively and follows an application-based approach.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Bill No Bill Date
    Dewey Decimal Classification     Marketing Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/15/2022 University Book House Pvt. Ltd. 679.00 3 658.8 SAX 002153 09/29/2023 09/29/2023 1 970.00 03/15/2022 Book 31680 28-02-2022

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