Marketing management (Record no. 1979)
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000 -LEADER | |
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fixed length control field | 02319nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220315152027.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220315b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789389538335 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SAX |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Saxena, Rajan |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 6th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
Place of publication, distribution, etc. | Chennai |
Date of publication, distribution, etc. | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 746 p. |
365 ## - TRADE PRICE | |
Price type code | INR |
Price amount | 970.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Section 1 The Marketing Environment<br/>Chapter 1 Marketing Management Today <br/>Chapter 2 The Customer <br/>Chapter 3 The Competition <br/><br/><br/>Section 2 Assembling the Marketing Toolbox<br/>Chapter 4 Consumer Behaviour <br/>Chapter 5 Organisational Buyer Behaviour <br/>Chapter 6 Segmentation and Targeting <br/>Chapter 7 Marketing Research and Information Systems <br/>Chapter 8 Market Measurement and Demand Forecasting <br/>Chapter 9 Marketing Planning <br/><br/><br/>Section 3 Creating Customer Value<br/>Chapter 10 Product Management <br/>Chapter 11 New Product Decisions <br/>Chapter 12 Brand Management and Decisions <br/>Chapter 13 Customer Service <br/>Chapter 14 Pricing Decisions <br/><br/><br/>Section 4 Communication and Deliverance of Customer Value<br/>Chapter 15 Integrated Marketing Communications <br/>Chapter 16 Advertising Management <br/>Chapter 17 Sales Promotion and Public Relations <br/>Chapter 18 Managing the Sales Function <br/>Chapter 19 Managing the Distribution Function <br/>Chapter 20 Retail Management <br/>Chapter 21 Direct Marketing <br/><br/><br/>Section 5 Creating Sustainable Competitive Value and Growth<br/>Chapter 22 Marketing Strategy <br/>Chapter 23 Customer Relationship Management <br/>Chapter 24 Marketing Organisation <br/>Chapter 25 Marketing Performance and Control <br/><br/><br/>Section 6 Broadening Horizons<br/>Chapter 26 Global Marketing <br/>Chapter 27 Service Marketing <br/>Chapter 28 Rural Marketing |
520 ## - SUMMARY, ETC. | |
Summary, etc. | OVERVIEW<br/>Understanding market dynamics has always been a challenge. It becomes even more crucial in<br/>today’s world of digital media and social networking. Designed to cater to majority of courses in<br/>Marketing, this book effectively elucidates the modern-day marketing breakthroughs. This<br/>thoroughly updated edition is written in a user-friendly language. Alongside, the text captures the<br/>core concepts comprehensively and follows an application-based approach. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
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Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 679.00 | 3 | 658.8 SAX | 002153 | 09/29/2023 | 09/29/2023 | 1 | 970.00 | 03/15/2022 | Book | 31680 | 28-02-2022 |