Consumer behaviour: the Indian context (concepts and cases) (Record no. 198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01818nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018154129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190827b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332586499 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: the Indian context (concepts and cases) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 329 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 549.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Chapter 1: Consumer Behaviour and Brands in the Digital Era<br/>Chapter 2: Consumer Decision Making and Branding Strategies<br/>Chapter 3: The Concept of Perception and Its Impact on Marketing Strategies<br/>Chapter 4: Learning Principles and Their Usefulness to Branding Associations<br/>Chapter 5: The Role of Motivation and Personality Dimensions in Brand Associations<br/>Chapter 6: Attitudes and Their Impact on Branding Strategies<br/>Chapter 7: Diffusion of Innovation: The Acceptance of New Products and Brands<br/>Chapter 8: The Concept of Reference Groups and Their Implications on Branding<br/>Chapter 9: Dimensions of Culture and Branding<br/>Chapter 10: Retailing and Consumer Behaviour Linkages to Branding |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The new edition has been titled as Consumer Behaviour: The Indian Context . The text has been holistically updated to reflect rapid changes in the Indian and global markets and the valuable feedback received from subject matter experts,students and working professionals engaged in the discipline. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 411.20 | 1 | 658.8342 KUM | 000513 | 03/08/2021 | 12/11/2020 | 1 | 549.00 | 08/27/2019 | Book | IN28348 | 22-05-2019 |