Global Marketing (Record no. 1989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01725nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220315155723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 476 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 799.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>I. Introduction and Overview<br/>1. Introduction to Global Marketing<br/><br/>II. The Global Marketing Environment<br/>2. The Global Economic Environment<br/>3. The Political, Legal, and Regulatory Environments of Global Marketing<br/>4. The Global Cultural Environment<br/><br/>III. Analyzing and Targeting Global Market Opportunities<br/>5. Global Customers<br/>6. Global Marketing Information Systems and Research<br/>7. Segmentation, Targeting, and Positioning<br/><br/>IV. Global Marketing Strategy<br/>8. Global Entry and Expansion Strategies<br/>9. Competitive Analysis and Strategy<br/><br/>V. Creating Global Marketing Programs<br/>10. Product Decisions<br/>11. Pricing Decisions<br/>12. Global Marketing Channels<br/>13. Global Integrated Marketing Communications<br/><br/>VI. Managing the Global Marketing Program<br/>14. Global Organization and Leadership: Managing the Global Marketing Effort<br/>15. The Future of Global Marketing<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Gautam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 559.30 | 1 | 658.84 KEE | 002158 | 03/04/2024 | 12/05/2023 | 12/05/2023 | 1 | 799.00 | 03/15/2022 | Book | 31680 | 28-02-2022 |