Marketing for hospitality and tourism (Record no. 1994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02542nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220330155054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220330b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332586260 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 680 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 950.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Part I: Understanding the Hospitality and Tourism Marketing Process<br/>1. Introduction: Marketing for Hospitality and Tourism<br/>2. Service Characteristics of Hospitality and Tourism Marketing<br/>3. The Role of Marketing in Strategic Planning<br/>PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies<br/>4. The Marketing Environment<br/>5. Managing Customer Information to Gain Customers Insights<br/>6. Consumer Markets and Consumer Buying Behavior<br/>7. Organizational Buyer Behavior of Group Market<br/>8. Customer Driven Marketing Strategy: Creating Value for Target Customers<br/>PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix<br/>9. Designing and Managing Products and Brands: Building Customer Value<br/>10. Internal Marketing<br/>11. Pricing: Understanding and Capturing Customer Value<br/>12. Marketing Channels: Delivering Customer Value<br/>13. Engaging Customers and Communicating Customer Value<br/>14. Public Relations and Sales Promotion<br/>15. Professional Sales<br/>16. Direct, Online, Social Media and Mobile<br/>PART IV: Managing Hospitality and Tourism Marketing<br/>17. Destination Marketing<br/>18. Next Year's Marketing Plan |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Hospitality and tourism management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baloglu, Seyhmus |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/30/2022 | University Book House Pvt. Ltd. | 665.00 | 647.940688 KOT | 002342 | 03/30/2022 | 1 | 950.00 | 03/30/2022 | Book | 31781 | 26-03-2022 |