Marketing research (Record no. 1998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02003nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220330171833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220330b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584679 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson Education |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 489 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 625.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>1. Introduction to Marketing Research<br/>2. The Marketing Research Industry<br/>3. The Marketing Research Process and Defining the Problem and Research Objectives<br/>4. Research Design<br/>5. Secondary Data and Packaged Information<br/>6. Qualitative Research Techniques<br/>7. Evaluating Survey Data Collection Methods<br/>8. Understanding Measurement, Developing Questions, and Designing the Questionnaire<br/>9. Selecting the Sample<br/>10. Determining the Size of a Sample<br/>11. Dealing with Field Work and Data Quality Issues<br/>12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses<br/>13. Implementing Basic Differences Tests<br/>14. Making Use of Associations Tests<br/>15. Understanding Regression Analysis Basics<br/>16. The Research Report<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | <br/>The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data.<br/><br/>This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real worldand their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Veeck, Ann |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/30/2022 | University Book House Pvt. Ltd. | 437.50 | 658.83 BUR | 002350 | 03/30/2022 | 1 | 625.00 | 03/30/2022 | Book | 31781 | 26-03-2022 |