Rural marketing (Record no. 2002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01813nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220315160546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332543607 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kashyap, Pradeep |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 318 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 799.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Chapter 1 The Call of Rural India<br/><br/><br/>Chapter 2 The Rural Marketing Environment<br/><br/><br/>Chapter 3 Rural Consumer Behaviour<br/><br/><br/>Chapter 4 Rural Marketing Research<br/><br/><br/>Chapter 5 Segmenting and Targeting Rural Markets<br/><br/><br/>Chapter 6 Product Strategy<br/><br/><br/>Chapter 7 Pricing Strategies<br/><br/><br/>Chapter 8 Distribution in Rural Markets<br/><br/><br/>Chapter 9 Communication Strategies for Rural Markets<br/><br/><br/>Chapter 10 Rural Services Marketing<br/><br/><br/>Chapter 11 Marketing in Small Towns<br/><br/><br/>Chapter 12 Role of Government in Rural India<br/><br/><br/>Chapter 13 The Future of Rural Marketing" |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.<br/><br/>The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and more interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 559.30 | 658.8 KAS | 002159 | 03/15/2022 | 1 | 799.00 | 03/15/2022 | Book | 31680 | 28-02-2022 |