Managerial economics: foundations of business analysis and strategy (Record no. 2018)

MARC details
000 -LEADER
fixed length control field 02242nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220315163617.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389949995
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330
Item number THO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Christopher R.
245 ## - TITLE STATEMENT
Title Managerial economics: foundations of business analysis and strategy
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 704 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 845.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of content<br/><br/>CHAPTER 1 Managers, Profits, and Markets <br/>CHAPTER 2 Demand, Supply, and Market<br/>CHAPTER 3 Marginal Analysis for Optimal Decisions <br/>CHAPTER 4 Basic Estimation Techniques <br/>CHAPTER 5 Theory of Consumer Behavior<br/>Online Appendix 1: Substitution and Income Effects of a Price Change<br/>CHAPTER 6 Elasticity and Demand <br/>CHAPTER 7 Demand Estimation and Forecasting<br/>Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms<br/>CHAPTER 8 Production and Cost in the Short Run <br/>CHAPTER 9 Production and Cost in the Long Run <br/>CHAPTER 10 Production and Cost Estimation<br/>Online Appendix 3: Linear Programming<br/>CHAPTER 11 Managerial Decisions in Competitive Markets<br/>CHAPTER 12 Managerial Decisions for Firms with Market Power <br/>CHAPTER 13 Strategic Decision Making in Oligopoly Markets <br/>CHAPTER 14 Advanced Pricing Techniques <br/>Online Appendix 4: Pricing Multiple Products Related in Production<br/>CHAPTER 15 Decisions Under Risk and Uncertainty <br/>CHAPTER 16 Government Regulation of Business
520 ## - SUMMARY, ETC.
Summary, etc. OVERVIEW<br/>This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maurice, S. Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management 31680 28-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/15/2022 University Book House Pvt. Ltd. 591.50   330 THO 002164 03/15/2022 1 845.00 03/15/2022 Book

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