MARC details
| 000 -LEADER |
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| fixed length control field |
02062nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220425162942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180220s2018 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662553800 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management: concept, strategy, and tools |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Heidelberg |
| Name of publisher, distributor, etc. |
Springer |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 411p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
EURO |
| Price amount |
59.99 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.<br/>(https://www.springer.com/gp/book/9783662553800) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations--Data processing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reinartz, Werner |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1803 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |