Business market management (B2B): understanding, creating and delivering value (Record no. 2147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01903nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220322164839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220322b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731635 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderson, James C. |
| 245 ## - TITLE STATEMENT | |
| Title | Business market management (B2B): understanding, creating and delivering value |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 470 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 850.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Preface<br/><br/>SECTION I: INTRODUCTION AND OVERVIEW<br/>Business Market Management: Guiding Principles<br/><br/>SECTION II: UNDERSTANDING VALUE<br/>Market Sensing: Generating And Using Knowledge About The Market<br/>Understanding Firms As Customers<br/>Crafting Market Strategy<br/><br/>SECTION III: CREATING VALUE<br/>Managing Market Offerings<br/>New Offering Realization<br/>Business Channel Management<br/><br/>SECTION IV: DELIVERING VALUE<br/>Gaining New Business<br/>Sustaining Reseller Partnerships<br/>Managing Customers |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Anderson builds the book around a framework of understanding, creating, and delivering value.<br/><br/>The third edition of this text retains the framework for understanding, delivering, and creating value that was established in the first edition, giving the readers a framework for understanding the topic.<br/><br/>Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Narus, James A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Narayandas, Das |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Seshadri, D.V.R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/22/2022 | Technical Bureau India Pvt. Ltd. | 595.00 | 1 | 658.8 AND | 002300 | 10/27/2022 | 10/18/2022 | 1 | 850.00 | 03/22/2022 | Book | TB5705 | 13-03-2022 |