Integrated advertising, promotion, and marketing communications (Record no. 2154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01770nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220325153920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220322b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 890.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Part I. The IMC Foundation<br/>1. Integrated Marketing Communications<br/>2. Corporate Image and Brand Management<br/>3. Buyer Behaviors<br/>4. The IMC Planning Process<br/> <br/>Part II. IMC Advertising Tools<br/>5. Advertising Management<br/>6. Advertising Design: Theoretical Frameworks and Types of Appeals<br/>7. Advertising Design: Message Strategies and Executional Frameworks<br/> <br/>Part III. IMC Media Tools<br/>8. Traditional Media Channels<br/>9. Digital Marketing<br/> <br/>Part IV. IMC Promotional Tools<br/>10. Database and Direct Response Marketing and Personal Selling<br/>11. Sales Promotions<br/>12. Public Relations and Sponsorship Programs<br/> <br/>Part V. IMC Ethics, Regulation, and Evaluation<br/>13. Regulations and Ethical Concerns<br/>14. Evaluating an Integrated Marketing Program |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Examine advertising and promotions through the lens of integrated marketing communications.<br/><br/><br/>The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/22/2022 | Technical Bureau India Pvt. Ltd. | 623.00 | 1 | 1 | 659.1 CLO | 002306 | 08/30/2022 | 04/06/2022 | 1 | 890.00 | 03/22/2022 | Book | TB5705 | 13-03-2022 |