A framework for marketing management (Record no. 2156)

MARC details
000 -LEADER
fixed length control field 02543nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220322163216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332575394
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title A framework for marketing management
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 344 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 650.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Content<br/>I: Understanding Marketing Management<br/>1.Defining Marketing for the New Realities<br/><br/>2.Developing and Implementing Marketing Strategies and Plans<br/><br/>3.Capturing Marketing Insights and Forecasting Demand<br/><br/> II: Connecting with Customers<br/><br/>4.Creating Long-term Loyalty Relationships<br/><br/>5. Analyzing Consumer and Business Markets<br/><br/>III: Building Strong Brands<br/><br/>6.Identifying Market Segments and Targets<br/><br/>7.Crafting the Brand Positioning<br/><br/>8.Creating Brand Equity and Driving Growth<br/><br/>IV: Shaping the Market Offerings<br/><br/>9. Setting Product Strategy and Introducing New Offerings<br/><br/>10. Designing and Managing Services<br/><br/>11. Developing Pricing Strategies and Programs<br/><br/>V: Delivering Value<br/><br/>12. Designing and Managing Integrated Marketing Channels<br/><br/>13. Managing Retailing, Wholesaling, and Logistics<br/><br/>VI: Communicating Value<br/><br/>14. Designing and Managing Integrated Marketing Communications<br/><br/>15. Managing Digital Communications<br/><br/>16. Managing Mass Communications<br/><br/>17. Managing Personal Communications<br/><br/>VII: Managing the Marketing Organization for Long-Term Success<br/><br/>18. Conducting Marketing Responsibly in the Global Economy<br/>
520 ## - SUMMARY, ETC.
Summary, etc. A Succinct Guide to 21st Century Marketing Management<br/><br/><br/>Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.<br/><br/><br/><br/><br/>The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB5705 13-03-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/22/2022 Technical Bureau India Pvt. Ltd. 455.00   658.8 KOT 002297 03/22/2022 1 650.00 03/22/2022 Book

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