America: the mother of all brands (Record no. 2173)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220322101815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220322b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788130907765 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | ANH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anholt, Simon |
| 245 ## - TITLE STATEMENT | |
| Title | America: the mother of all brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Viva Books Private Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 195.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Great brand stories |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hildreth, Jeremy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/22/2022 | Technical Bureau India Pvt. Ltd. | 136.50 | 1 | 658.827 ANH | 002274 | 10/04/2023 | 09/12/2023 | 1 | 195.00 | 03/22/2022 | Book | TB5649 | 09-03-2022 |