Marketing strategy: based on first principles and data analytics (Record no. 22)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02420nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200130174535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190902b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137526236 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | PAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy: based on first principles and data analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 288 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EURO |
| Price amount | 57.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | 1 Marketing Strategy: A First Principles Approach<br/>Part 1 All Customers Differ<br/>2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity<br/>Part 2 All Customers Change<br/>3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics<br/>Part 3 All Competitors React<br/>4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage<br/>5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage<br/>6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages<br/>7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage<br/>Part 4 All Resources are Limited<br/>8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs<br/>9 Marketing Strategy: Implementing Marketing Principles and Data Analytics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: <br/><br/>1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited<br/><br/>Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.<br/><br/>Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management--Data processing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sridhar, Shrihari |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/27/2019 | Bharat Book Distributors | 3182.09 | 8 | 1 | 658.87 PAL | 000647 | 02/21/2024 | 11/24/2023 | 1 | 4749.38 | 09/18/2019 | Book | 19-20/7511 | 25-07-2019 |