MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03366nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220224121125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220224b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789390185832 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
REN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rentz, Kathryn |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business communication: a problem solving approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. |
Chennai |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 616 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
725.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Table of content<br/><br/>PART 1: Communication in the World of Work<br/>Chapter 1: Communicating in the Workplace<br/>Chapter 2: Writing Effectively for Your Audience, Purpose, and Medium<br/><br/><br/>PART 2: Essential Components of Business Communication<br/>Chapter 3: Designing Documents with Visual Appeal<br/>Chapter 4: Communicating with Visuals<br/>Chapter 5: Crafting Effective Sentences and Paragraphs<br/>Chapter 6: Building Positive Relationships through Communication<br/>Chapter 7: Communicating across Cultures<br/><br/><br/>PART 3: Structures and Strategies for Common Business Documents<br/>Chapter 8: Writing Good-News and Neutral Messages<br/>Chapter 9: Writing Bad-News Messages<br/>Chapter 10: Writing Persuasive Messages and Proposals<br/>Chapter 11: Researching and Writing Reports<br/>Chapter 12: Creating the Right Type of Report<br/><br/><br/>PART 4: Strategies for Oral Communication and the Job Search<br/>Chapter 13: Delivering Business Presentations and Speeches<br/>Chapter 14: Putting Interpersonal Communication Skills to Work in Conversations<br/>and Meetings<br/>Chapter 15: Communicating in the Job Search<br/><br/><br/>Reference Chapters (on the web)<br/>A: Correctness of Communication<br/>B: Documentation of Sources<br/><br/><br/>Appendix A: The Power of Attention and Mindfulness<br/>Appendix B: Internet-Mediated Organizational Communication<br/>Appendix C: Computer-Supported Collaborative Case Study Exercise<br/>Appendix D: Critical Crisis Communication<br/>Appendix E: On Making an Impactful Speech<br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
OVERVIEW<br/>Business is all about solving problems, and communication is part of every solution. Business Communication: A Problem-Solving Approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mindset. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, this book equips students for a successful professional journey while keeping them focused on the essentials. Additionally, with the help of business and management cases in the Indian context, it helps the Indian students grasp the contemporary issues of business communication effectively.<br/><br/><br/><br/><br/>KEY FEATURES<br/>• Focuses on three fundamental components of business communication: clear communication, visual rhetoric, and critical thinking<br/>• Presents the basics of communication in an engaging, efficient, and visually friendly text<br/>• Follows a ‘glocal’ approach by including five comprehensive appendices in the Indian context<br/>• Unique pedagogical elements, such as From the Tech Desk, Communication Matters, You Make the Call, Problem-Solving Challenge, etc.<br/>• Bonus study material in form of free to access web reference chapters |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial correspondence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business report writing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business writing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lentz, Paula |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Das, Anupam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |