Pragmarketism: pragmatic marketing insights for winning Indian consumers (Record no. 2420)
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000 -LEADER | |
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fixed length control field | 01349nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220505161703.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220505b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789353577339 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Item number | BHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Bhandari, Arvind |
245 ## - TITLE STATEMENT | |
Title | Pragmarketism: pragmatic marketing insights for winning Indian consumers |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | HarperCollins |
Place of publication, distribution, etc. | Noida |
Date of publication, distribution, etc. | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 308 p. |
365 ## - TRADE PRICE | |
Price type code | INR` |
Price amount | 599.00 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?<br/><br/>In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing--Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bhandari, Trupti |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Marketing | TB210 | 25-04-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/05/2022 | Technical Bureau India Pvt. Ltd. | 419.30 | 1 | 658.812 BHA | 002375 | 11/10/2022 | 10/26/2022 | 1 | 599.00 | 05/05/2022 | Book |