Pragmarketism: pragmatic marketing insights for winning Indian consumers (Record no. 2420)

MARC details
000 -LEADER
fixed length control field 01349nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220505161703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220505b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353577339
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number BHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhandari, Arvind
245 ## - TITLE STATEMENT
Title Pragmarketism: pragmatic marketing insights for winning Indian consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. HarperCollins
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 308 p.
365 ## - TRADE PRICE
Price type code INR`
Price amount 599.00
520 ## - SUMMARY, ETC.
Summary, etc. Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?<br/><br/>In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhandari, Trupti
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB210 25-04-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/05/2022 Technical Bureau India Pvt. Ltd. 419.30 1 658.812 BHA 002375 11/10/2022 10/26/2022 1 599.00 05/05/2022 Book

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