Smart persuasion: how elite marketers influence consumers (Record no. 2472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220712120745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220712b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781798004180 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aime, Philippe |
| 245 ## - TITLE STATEMENT | |
| Title | Smart persuasion: how elite marketers influence consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Convertize Ltd. |
| Place of publication, distribution, etc. | United Kingdom |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 252 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 65.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gruunbeck, Jochen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 162/22-23 | 27-06-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/12/2022 | T V Enterprises | 3419.00 | 658.8 AIM | 002735 | 07/12/2022 | 1 | 5200.00 | 07/12/2022 | Book |