Communication excellence: how to develop, manage and lead exceptional communications (Record no. 254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01677 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190830150336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190830b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319488592 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | TEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tench, Ralph |
| 245 ## - TITLE STATEMENT | |
| Title | Communication excellence: how to develop, manage and lead exceptional communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Switzerland |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 215 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 24.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moreno, Angeles |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vercic, Dejan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | IN28349 | 22-05-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 1362.91 | 2 | 2 | 302.2 TEN | 000547 | 11/21/2022 | 05/22/2020 | 1 | 2034.19 | 08/30/2019 | Book |