Social media for small business: marketing strategies for business owners (Record no. 2671)

MARC details
000 -LEADER
fixed length control field 02279nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220707130304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780730390329
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number ISE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Iseli, Franziska
245 ## - TITLE STATEMENT
Title Social media for small business: marketing strategies for business owners
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
Place of publication, distribution, etc. New Jersey
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xv, 219 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 19.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note TABLE OF CONTENTS<br/>About the author vii<br/><br/>Dedication ix<br/><br/>Preface xi<br/><br/>Part I: The power of social media 1<br/><br/>1 Why social media? 3<br/><br/>2 What is social media? 7<br/><br/>3 The MAVERICK principles 11<br/><br/>Part II: Always start with strategy 15<br/><br/>4 What is marketing? 17<br/><br/>5 Building your marketing machine 23<br/><br/>6 Creating your brand strategy 37<br/><br/>7 Social media content strategy 57<br/><br/>8 Your social media plan 67<br/><br/>Part III: Social media channels 73<br/><br/>9 Facebook 75<br/><br/>10 Instagram 107<br/><br/>11 LinkedIn 131<br/><br/>12 Twitter 155<br/><br/>13 Pinterest 173<br/><br/>14 YouTube 191<br/><br/>The beginning 213<br/><br/>Index 215
520 ## - SUMMARY, ETC.
Summary, etc. Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: <br/><br/>Effective marketing strategies to get more out of your social media efforts. <br/>Systems to bring structure into your entire marketing approach. <br/>Tools to make your brand irresistible across your customer touchpoints. <br/>Case studies to highlight the application of the book’s principles to the real-world <br/>Practical strategies you can put in place immediately to see a rapid return on investment <br/>Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Operations Management & Quantitative Techniques TB675 10-06-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 07/07/2022 Technical Bureau India Pvt. Ltd. 1051.47 2 1 658.872 ISE 002691 02/08/2024 01/24/2024 1 1599.20 07/07/2022 Book

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