Social media for small business: marketing strategies for business owners (Record no. 2671)
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000 -LEADER | |
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fixed length control field | 02279nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220707130304.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220707b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780730390329 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Item number | ISE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Iseli, Franziska |
245 ## - TITLE STATEMENT | |
Title | Social media for small business: marketing strategies for business owners |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
Place of publication, distribution, etc. | New Jersey |
Date of publication, distribution, etc. | 2021 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 219 p. |
365 ## - TRADE PRICE | |
Price type code | USD |
Price amount | 19.99 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | TABLE OF CONTENTS<br/>About the author vii<br/><br/>Dedication ix<br/><br/>Preface xi<br/><br/>Part I: The power of social media 1<br/><br/>1 Why social media? 3<br/><br/>2 What is social media? 7<br/><br/>3 The MAVERICK principles 11<br/><br/>Part II: Always start with strategy 15<br/><br/>4 What is marketing? 17<br/><br/>5 Building your marketing machine 23<br/><br/>6 Creating your brand strategy 37<br/><br/>7 Social media content strategy 57<br/><br/>8 Your social media plan 67<br/><br/>Part III: Social media channels 73<br/><br/>9 Facebook 75<br/><br/>10 Instagram 107<br/><br/>11 LinkedIn 131<br/><br/>12 Twitter 155<br/><br/>13 Pinterest 173<br/><br/>14 YouTube 191<br/><br/>The beginning 213<br/><br/>Index 215 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: <br/><br/>Effective marketing strategies to get more out of your social media efforts. <br/>Systems to bring structure into your entire marketing approach. <br/>Tools to make your brand irresistible across your customer touchpoints. <br/>Case studies to highlight the application of the book’s principles to the real-world <br/>Practical strategies you can put in place immediately to see a rapid return on investment <br/>Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Small business--Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Operations Management & Quantitative Techniques | TB675 | 10-06-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/07/2022 | Technical Bureau India Pvt. Ltd. | 1051.47 | 2 | 1 | 658.872 ISE | 002691 | 02/08/2024 | 01/24/2024 | 1 | 1599.20 | 07/07/2022 | Book |