Customer loyalty: concept, context & character (Record no. 281)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01904nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211020164345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190830b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332902718 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | RAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rai, Alok Kumar. |
| 245 ## - TITLE STATEMENT | |
| Title | Customer loyalty: concept, context & character |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 575.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Part One: Customer Loyalty: A Conceptual Framework 1. The Character of Loyalty 2. Decoding Customers 3. Customer Loyalty: A Prelude 4. Customer Loyalty: A Comprehension 5. Customer Loyalty: A Perspective 6. Customer Loyalty: The Emerging Paradigms Part Two: Customer Loyalty: The Research Framework 7. Determinants of Customer Loyalty Formation 8. Customer Loyalty Outcomes 9. Customer Loyalty Assessment: Methods and Measurement 10. Customer Loyalty: The Relationship Influencers Part Three: Customer Loyalty: The Application Framework 11. Customer Loyalty in the Services Sector 12. Customer Loyalty in the Retail Industry 13. Customer Loyalty in the Aviation Industry 14. Customer Loyalty in the Banking Industry 15. Customer Loyalty in the Life Insurance Industry |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text introduces students to a solid background in the basic principles and practices of welding. It first introduces fundamental theory of the welding process (gas arc, semi-automatic, automatic, and robotic welding) and then provides practice jobs so students develop manipulative skills and technical understanding. Metals and their welding characteristics, safety practices, welding symbols, and the fundamentals of print reading are all covered. Salient Features • Only text to cater to the subject • Covers concepts, research and practical applications of the theory. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer loyalty |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Srivastava, Medha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 430.67 | 658.812 RAI | 000566 | 08/30/2019 | 1 | 575.00 | 08/30/2019 | Book | IN28349 | 22-05-2019 |