Business-to-business marketing (Record no. 296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02782nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190903110138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190903b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473973442 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | BRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross |
| 245 ## - TITLE STATEMENT | |
| Title | Business-to-business marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 391 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 44.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | PART I Fundamentals of Business-to-Business Marketing<br/> Chapter 1 Business-to-Business Markets and Marketing Chapter 2 Buyer Behaviour Chapter 3 Inter-Firm Relationships and Networks <br/>PART II Business-to-Business Marketing Analysis and Strategy<br/> Chapter 4 Responsible Business-to-Business Strategy Chapter 5 Researching Business-to-Business Markets Chapter 6 Business Market Segmentation <br/>PART III Communicating and Interacting with Customers<br/> Chapter 7 Market Communication Chapter 8 Relationship Communication Chapter 9 Relationship Portfolios and Key Account Management <br/>Part IV Managing Marketing Processes<br/> Chapter 10 Managing Product Offerings Chapter 11 Routes to Market Chapter 12 Price-Setting in Business- to-Business Markets Glossary References |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ – Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School<br/><br/>Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition:<br/><br/>Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments<br/>Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015)<br/>Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.<br/>The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life.<br/><br/>Suitable for all students taking B2B marketing modules. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDowell, Raymond |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canning, Louise |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/29/2019 | Overseas Press India Private | 2767.15 | 1 | 658.804 BRE | 000652 | 03/08/2021 | 02/19/2021 | 1 | 4130.08 | 09/03/2019 | Book | IN28492 | 24-07-2019 |