Essentials of marketing management (Record no. 299)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02545nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190831100031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190831b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138038967 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | CRC Press |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 464 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 52.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>Table of Contents<br/><br/>Chapter 1 The development of a strategic approach to marketing: its culture; internal macro- and external micro-environmental issues<br/><br/>Chapter 2 Markets and customers: Consumer and organizational buyer behaviour and marketing strategy<br/><br/>Chapter 3 Markets and customers: Market boundaries; target marketing<br/><br/>Chapter 4 Product and innovation strategies<br/><br/>Chapter 5 Pricing strategies<br/><br/>Chapter 6 Channels of distribution and logistics<br/><br/>Chapter 7 Communications strategy<br/><br/>Chapter 8 Sales management<br/><br/>Chapter 9 Customer care and relationship marketing<br/><br/>Chapter 10 Direct marketing<br/><br/>Chapter 11 Digital Marketing: Chapter contributed by Dr Wilson Ozuem<br/><br/>Chapter 12 Sales forecasting<br/><br/>Chapter 13 Marketing information systems and research<br/><br/>Chapter 14 Analysing the environment and appraising resources<br/><br/>Chapter 15 Evaluating and controlling strategic marketing<br/><br/>Chapter 16 Strategic marketing planning tools<br/><br/>Chapter 17 Global marketing<br/><br/>Chapter 18 Services marketing and not-for-profit marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary<br/>The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.<br/><br/>This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.<br/><br/>Topics covered include:<br/><br/> consumer and organizational buyer behaviour<br/>product and innovation strategies<br/>direct marketing<br/>Social media marketing<br/>Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 3351.51 | 658.8 LAN | 000579 | 08/31/2019 | 1 | 5002.26 | 08/31/2019 | Book | IN28349 | 22-05-2019 |