Advertising and integrated marketing communications (Record no. 3027)
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| 000 -LEADER | |
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| fixed length control field | 02033nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220628112310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220628b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 889 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 970.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Part I: Understanding Integrated Marketing Communication<br/>Chapter 1: An Introduction to Integrated Marketing Communications<br/>Chapter 2: IMC as an Integral Part of Marketing<br/>Part II: The IMC Programme Situational Analysis<br/>Chapter 3: Understanding Consumer Behaviour<br/>Chapter 4: Understanding the Communications Process<br/>Chapter 5: The World of Marketing Communication Agencies<br/>Part III: Advertising<br/>Chapter 6: Advertising Research and Strategy<br/>Chapter 7: Finding the Big Idea<br/>Chapter 8: Creative Execution in Advertising<br/>Chapter 9: Creative Execution and Design in Print<br/>Chapter 10: Creative Execution in Broadcast Media<br/>Part IV: Other Promotion Tools<br/>Chapter 11: Sales Promotion<br/>Chapter 12: Direct Marketing<br/>Chapter 13: Public Relations and Publicity<br/>Chapter 14: Communication in the New Age: Online and Mobile Media<br/>Part V: Media Planning and Strategy<br/>Chapter 15: Print and Support Media<br/>Chapter 16: Broadcast Media<br/>Chapter 17: Developing the Media Plan<br/>Part VI: Budgets, Objectives and Evaluation<br/>Chapter 18: Promotion Objectives and Budget Determination<br/>Chapter 19: Measuring IMC Performance<br/>Chapter 20: The Legal and Ethical Environments of Promotions |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB608 | 04-06-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/28/2022 | Technical Bureau India Pvt. Ltd. | 679.00 | 3 | 1 | 659.1 SHA | 002442 | 10/01/2024 | 07/03/2024 | 07/03/2024 | 1 | 970.00 | 06/28/2022 | Book |