Marketing research: text and cases (Record no. 34)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01972 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211020165103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190831b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070220874 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | NAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nargundkar, Rajendra |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 533 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 695.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | PART 1: FUNDAMENTALS OF MARKETING RESEARCH <br/><br/>Chapter 1. Introduction, Evolution, and Emerging Issues Chapter 2. The Marketing Research Process – An Overview Chapter 3. Research Methods and Design – Additional Inputs Chapter 4. Questionnaire Design: A Customer-centric Approach Chapter 5. Sampling Methods – Theory and Practice Chapter 6. Field Procedures Chapter 7. Planning the Data Analysis<br/><br/>PART 2: DATA ANALYSIS<br/><br/>Chapter 8. Simple Tabulation and Cross-tabulation Chapter 9. ANOVA and the Design of Experiments Chapter 10. Correlation and Regression: Explaining Association and Causation Chapter 11. Discriminant Analysis for Classification and Prediction Chapter 12. Logistic Regression for Classification and Prediction Chapter 13. Factor Analysis for Data Reduction Chapter 14. Cluster Analysis for Market Segmentation Chapter 15. Multimensional Scaling for Brand Positioning Chapter 16. Conjoint Analysis for Product Design Chapter 17. Attribute-based Perceptual Mapping Using Discriminant Analysis Chapter 18. Structural Equation Modeling (SEM) for Complex Models (including Confirmatory Factor Analysis) <br/><br/>PART 3: APPENDICES<br/><br/>Appendix 1: Industrial Marketing Research Appendix 2: Careers in Marketing Research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/28/2019 | Bharat Book Distributors | 520.56 | 3 | 658.83 NAR | 000623 | 03/12/2024 | 02/24/2024 | 1 | 695.00 | 08/31/2019 | Book | 19-20/7450 | 25-06-2019 |